Travel: W Union Square Launches RIDE, SNAP & WIN


The W Hotels of NYC are celebrating the most buzzed about new rides in town with a social media contest designed to take guests and locals on a biking tour of the big apple. From July 16- September 3, enter the #WJOYRIDE Instagram contest.    


  Step One: Head to any Citi Bike kiosk in the city and pick up a bike.

Step Two: Ride on over to W New York – Union Square to snag a #WJOYRIDE Photo Hunt Map. (Don’t forget your helmet!)

Step Three: Hit the streets and snap photos at the 5 pre-mapped locations on the #WJOYRIDE Photo Hunt Map. All of the locations have been chosen by W Union Square’s Hotel Insider and include special hashtags that reflect what one can experience at each location. For example:


Washington Square Park: East Side of Washington Square, East near Washington Place

An open park dominated by the Washington Arch with a tradition for celebrating nonconformity. Check out locals swimming in the fountain and plenty of street performers.


4th Street between Astor Place and Broadway

Because no matter how you spin it, music never goes out of style. Plan accordingly and catch one of their in-store performances.

Step Four: Upload the images to Instagram using the hashtag, #JOYRIDE

At the end of the Summer, one grand prize winner who posts images at all 5 locations will be chosen at random and win 10,000 SPG points, which can be used towards a stay at any W Hotel in the world including the newly renovated Extreme WOW Suite at W Times Square. Happy Biking and snapping!



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