Fisher Island Club Unveils “Art Car” During Art Basel

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Fisher Island Club, one of the world’s most exclusive private island communities, is pleased to present an extraordinary exhibition by the “Father of Digital Art,” Laurence Gartel, who will unveil his latest “Art Car” in the form of a $200,000 RENNtech Mercedes-Benz Super Car during Art Basel Miami Beach 2014.

The car will be wrapped in an abstract digital collage of vibrant images and photography inspired by Fisher Island Club, and revealed during an event on the island on Saturday, Dec. 6, from 5 – 7 p.m.

Gartel is considered the “Father” of the Digital Art movement around the world for over 35 years. He originally taught Andy Warhol how to use the Amiga Computer in the 1980s and his work has been exhibited in some of the world’s most distinguished cultural institutions (i.e. Museum of Modern Art, Joan Whitney Payson Museum, Smithsonian etc.).

He has also been commissioned by famed musicians and brands to create custom works of art, such as his ABSOLUT GARTEL commission for Absolut Vodka, perhaps his most well known artwork and what became the brand’s longest running campaign. Gartel has spent the last four years producing Art Cars. His first commission was with Tesla Motors to transform an electric Tesla Roadster into a work of art by wrapping the car’s body in bold, colorful vinyl designed by the artist. The Roadster was unveiled in 2010 during Art Basel Miami Beach (pictured here).