During the Salon International de la Haute Horlogerie, Montblanc hosted celebrated the announcement of Charlotte Casiraghi as its new global ambassador, at an event inspired by the great voyage of explorer Vasco da Gama. Charlotte Casiraghi, the champion equestrian and style icon, joined Montblanc CEO Jérôme Lambert for a VIP cocktail party and dinner on the rooftop of the President Wilson hotel in Geneva.

Guests including actor and director Pierre Niney, leading blogger Adam Gallagher, Chinese Montblanc brand ambassadors actress Guey Lun Mei and two-time Olympic badminton champion Lin Dan attended the event overlooking Lake Geneva. Inspired by the explorer’s epic adventure, the rooftop space was transformed for the evening into a world reminiscent of Vasco da Gama’s great achievement: the first passage to India by sea from Europe.  Moving from one area to the next, guests were transported into an immersive experience beginning with the fearless explorer’s departure from the port of Lisbon, followed by the epic sea route created using real water and graphic animations.  In the cocktail space, guests discovered a night sky filled with the constellations that da Gama used to find his way across the ocean, and the inspiration behind the new Montblanc Heritage Chronometrie Collection presented by Montblanc at SIHH. Finally, the guests enjoyed a seated dinner in a colourful and lavish room recalling his arrival India.

In her first appearance as the Maison’s brand ambassador, Charlotte Casiraghi wore new pieces from Montblanc’s Bohème Collection – elegant and timeless watches, jewelry and writing instruments designed for the self-confident, independent and stylish contemporary Bohème lady. With her elegant beauty, distinctive sense of style and charismatic personality, Charlotte Casiraghi will appear in Montblanc’s forthcoming advertising campaign and will be, as Jérôme Lambert described her, a new member of the Montblanc family joining the Maison’s future events.