Let’s be honest, we all know what WE want for Valentine’s Day – it’s not terribly difficult when all the shops and local supermarkets are filled to the brim with dozens of sweet red roses, heart shaped chocolates, sentimentally versed cards and totally necessary oversized teddy bears. But what do the MEN want? Most of them aren’t going to be satisfied with a bunch of flowers from the supermarket are they?

Whilst gestures are nice enough, it can be stressful figuring out the best way to surprise and treat your loved one on the most romantic day of the year. Here is a guide I have compiled including some of the coolest items to buy your man this V-day, from aftershave to shirts, whether the brands tickle your fancy or merely inspire a brighter idea, there will be something to cover every taste:

IF YOUR MAN LOVES…

SCENTS

If you’re guy fancies himself a bit of a Johnny Depp then indulge him in the latest Dior fragrance endorsed by the rebellious icon himself. SAUVAGE is a masculine cologne depicted in its short film as evoking freedom in the wilderness. Infusing black pepper, Reggio Di Calabrian bergamot, salty ambroxan and pure patchouli it’s a scent laden by juicy top notes and a woody trail. Retailing at £50, it’s certain to drive him (and you) wild!

FASHION

Nana Judy is a brand to watch on the menswear fashion scene – this brand has designer urban street wear down to a tee (literally). Inspired by the young and carefree, Nana Judy has claimed international success with it’s raw style, rare prints and edgy cuts. Endorsed as the up and coming brand for forward thinking men, Nana Judy is redefining quality innovation and aesthetics for global menswear. The perfect gift for the guy that loves his threads – or even for the slightly clueless guy who needs some fashion education!

GROOMING

Every man grooms, whether they admit it or not. Shampooing, moisturising, waxing their hair… It’s all part of a grooming routine. Some men revel in the fact they can grow a 5 inch beard and brush it like you can brush your hair – good for them. But if they’re anything like my boyfriend, cleaning his teeth and using soap (occasionally) is about as far ‘groomed’ as they get! So buying your Valentine a designer wash bag will always come in handy – especially for when he whisks you away on a romantic weekend (it’s small encouragement). You can fill it with goodies; gel, a manly nail kit, fancy body washes, mini perfumes, state of the art razors, facial cleansers and even anti-wrinkle creams! Perhaps Ted Baker could inspire a little skin care.

CARS

If he’s not really into grooming or fashion, maybe his interests sit behind a wheel – which is what makes a Virgin Track Day the perfect gift for your adrenaline junkie. With premium experiences from classic cars to super cars, 4×4 off road drives and high speed passenger rides there’s an engine to excite everyone!