Ron Barceló + Neo-figurative Artist Ruben Ubiera Launch Limited Edition Bottle for Barceló Añejo Rum


Dominican Rum, Ron Barceló has partnered with neo-figurative artist Ruben Ubiera to create a limited edition bottle for Barceló Añejo Rum.

The Dominican born, New York raised and Miami based artist was inspired by his own experiences and created the gorgeous bottle on a metallic gold background in his signature Postgraffism style.

“The artwork created for this specific bottle is a marriage of the old and the new,” says Ubiera.  “Some images that, for me, help define the modern Dominican person to the rest of the world.  Its love for its culture (Diablo Cojuelos), its music (Perico Ripiao), its fiery personality (from the sharks that surround the island to the “tigere” that survives on land every single day).  Dominicans are known for being fun, happy, competitive, hard-working people.  From baseball to dominoes, it’s all here, in melted gold sugar cane.  All created in a Postgraffism style that defines new directions for the future and defies all who stand in front of it.  Bold, fierce, in your face and very proud.  Just like my people.”

Barceló Añejo is a golden, amber rum with bold, rich notes. Find hints of wood, butterscotch, toffee with flavors of vanilla bean, caramel and spice.

The Ruben Ubiera Limited Edition Barcelo Añejo 750ml bottle will be available at retail stores in the east coast markets of Florida, New Jersey and New York commencing June 2016.

By July 2017, it will begin rolling out in other U.S. markets.  Quantities of the Ruben Ubiera bottle are very limited; only 1,000 cases (less than 2% of the brand’s total U.S. sales) will be available for the U.S.



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