The Real Housewives of Beverly Hills reality star Kyle Richards, who is also an actress, producer, and author, announced today that she will partner with upscale fashion retailer Alene Too to launch an innovative boutique concept, “Kyle by Alene Too.” The concept, which will open its first location at Brighton Way and Bedford Drive in Beverly Hills in June 2012, will feature exciting new fashions, trends and accessories by the world’s top exclusive designers.
“As someone who values great fashion, I know how difficult it is to find the newest looks and hottest accessories you want all under one roof,” said Richards. “I’m thrilled to join forces with Alene Too and its fantastic owners, Debbie Weisman and Lizzy Schwartz, to bring this amazing brand to Beverly Hills.”
Alene Too maintains three popular upscale boutiques in the heart of Boca Raton, Florida and recently launched an online store at www.AleneToo.com. The brand, which represents a blend of Weisman and Schwartz’s unique styles, passions and perspectives, caught the attention of Richards during a book signing she hosted at the Boca Raton store in January 2012 for her best-selling book, “Life Is Not a Reality Show: Keeping It Real with the Housewife Who Does It All.”
Richards was so impressed with Alene Too and Weisman and Schwartz’s vision and style that the three quickly began working on expanding the brand concept to Richards’ hometown. “Our three-way love affair was instant,” said Weisman. “Kyle understands our vision and has the right profile and expertise to take Alene Too to the next level. We’ve been looking for opportunities to expand our brand beyond its initial success in South Florida, and the combination of Kyle and Beverly Hills is just too good to be true.”
“We have always loved West Coast style and bringing Alene Too to Los Angeles has been a dream of ours from the start. Partnering with Kyle Richards – with her incredible work ethic and amazing style is the perfect collaboration for success,” said Schwartz.
Kyle by Alene Too will feature well-known luxury brands including Matthew Williamson, What Goes Around Comes Around, Vintage Chanel, Parker, Haute Hippie, Camilla and Ramy Brook. The store will also include an exclusive concierge service. Customers will be able to schedule appointments with personal shoppers who will pull clothing and accessory items suited to their favorite designers and styles. Appointments will be available at both the store and the customer’s home. Kyle by Alene Too will be opening in late June of 2012. For more information, visit www.AleneToo.com or call 561.394.0899.