Abu Dhabi Tourism & Culture Authority recently opened a dedicated promotion office in the US. Based in New York City. The office, which is staffed by a team of four and led by Country Manager Kershing Goh, will represent the emirate’s interests in developing tourism from the United States. As a part of the office launch celebrations, Abu Dhabi Tourism & Culture Authority kicked-off a multi-faceted campaign, which includes the takeover of New York City’s Times Square, branding initiatives involving the Big Apple’s iconic yellow taxis as well as a slew of new attractive travel offers to the Arabian emirate recently described by  the USA’s Travel & Leisure magazine as: “fast developing into the hottest destination in the Middle East.”

“Our aim is to take the taste, sound, sight, touch and scents of Abu Dhabi to one of the centers of New York’s action,” said Mubarak Al Nuaimi, the authority’s International Promotions.

Aptly- themed ‘Traveller’s Welcome- A Taste of Abu Dhabi’s Hospitality,’ the Abu Dhabi Interactive Pop-Up will take over Times Square’s Father Duffy Square from the 17 – 19 May, opening daily from 10 am – 9 pm. Visitors will get a glimpse into true Abu Dhabi offerings, with a traditional majlis in the iconic landmark offering dates and coffee, henna artists, perfume mixologists and more. To coincide with the launch, Abu Dhabi has partnered with leading tour operators Abercrombie & Kent, Cox & Kings, Linara Travel, Ritz Tours and Goway Travel to introduce travel packages to the emirate. These special offers, as well as information surrounding the launch activities, can be found at www.DiscoverAbuDhabiNYC.com.

Captivating video footage depicting the emirate’s future progression, from the highly anticipated Louvre Abu Dhabi and Guggenheim Abu Dhabi, to Masdar City – the world’s first carbon-neutral, zero-emissions city – will roll,  while those with a sense of adventure can interact with a falcon and trainer- a signature Abu Dhabi offering. The United Arab Emirates’ award-winning national airline carrier Etihad Airways will also be present welcoming guests to the Pop-Up experience and offering exciting giveaways.

For more information about Abu Dhabi’s US launch activities and travel offers, visit www.DiscoverAbuDhabiNYC.com or call212.338.0101. For more information about Abu Dhabi, visit www.visitabudhabi.ae.