Contest: Blue Nile Launches Luxury Hawaiian Getaway Sweepstakes

Blue Nile (Nasdaq:NILE), the leading online retailer of diamonds and fine Nile, is casting off
for a dream destination, and wants you to win the voyage of a lifetime! Today marks the launch of “It Starts with the Diamond in Your Mind and Leads to Paradise” luxury sweepstakes, giving fans and followers the chance to win the ultimate vacation to sunny jewelry and $5,000 worth of sparkling Blue Nile diamond jewelry.

Entering is easy. Consumers can simply give their email address on the Blue Nile website, Hawaii. To receive a second entry, participants can enter on Blue Nile’s www.bluenile.com page by sharing a photo of their relationship. Blue Nile’s Facebook entry page can be accessed at facebook.com/BlueNile and by clicking on the “Win a Dream Vacation”
tab.

Participants can earn even more entries by sharing the contest via Facebook or Twitter, or by following Blue Nile on Google+ or Pinterest. Votes from friends on Facebook will earn participants additional entries to boost their chances of winning.

Submissions are collected until 11:59 p.m. EDT, Sunday, August 5th, 2012. The winner will be selected at random and will receive:
—  A personal style consultation with a Blue Nile Diamond Expert

—  $5,000 worth of Blue Nile diamond jewelry

—  First class, round-trip airfare to Hawaii

—  A seven-day/six night stay at a luxury hotel

—  $1,000 spending money for the trip

Good Luck!

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