This year, Perrier celebrates its 150th anniversary and its history of pairing the brand with creative artistic talent. “Warhol’s creativity and eccentricity are a great fit with Perrier’s brand personality so this was a natural way to bring the two together,” said Gauthier Gay, International Brands Group Marketing Manager. “Perrier has a long tradition of involvement in the arts so this is a fitting tribute in celebration of our 150th anniversary.”
“The Andy Warhol Foundation is delighted to partner with Perrier to commemorate 150 years of inspiration and originality by celebrating Warhol’s bold portraits of Perrier from 1983,” said Michael Hermann, Director of Licensing. “Warhol’s inventive, open-minded spirit lives on through this unique and authentic project which will contribute generously to the foundation’s endowment from which it distributes grants in support of the visual arts.”
In addition to offering the limited-edition Warhol bottles, Perrier is also offering the chance to win an original Andy Warhol work of art as part of the Take Home a Warhol sweepstakes. From June 24 to September 30, 2013 consumers can enter to win “Space Fruit: Lemons” an original screenprint work created by Andy Warhol in 1978.
“Andy Warhol once said that Pop Art is for everyone, and by giving away a Warhol piece of art Perrier is keeping this sentiment alive,” Gay said.