Fashion: Freewaters- Footwear With a Purpose

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Need footwear that is mellow, beach-inspired and travel-loving thais is made from recycled P.E.T., vegan materials and natural cork?

Instantly be transported to vacation mode with Freewaters. This unique footwear is built for a purpose. Many companies these days have a cause-marketing aspect to their business model, but Freewaters decided to do something different.  They sought out a cause that would help increase the health of a community for years to come versus just for the life of a product.  With the sale of each shoe or sandal, Freewaters is providing clean drinking water wells, which in turn instantly helps reduce mortality rates from water borne diseases, especially in children and the elderly.

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Freewaters funds these projects by contributing 1% of GROSS sales (some companies only give 1% of profits or net sales; which is much less), to digging wells in areas of need.  Also, by employing and mentoring street kids in these projects, they are rehabilitating them back into functioning members of society.  These kids learn responsibility by being held accountable to their co-workers and are provided a steady salary.

They use a very unique and low cost digging technique developed by Water for All International.  The digging technique relies on human power rather than the diesel power of big drilling rigs.  Human power greatly reduces the cost and is easily taught and replicated. Project Freewaters has teamed up with UntilThen.org which creates employment and training opportunities for rehabilitated youth from the streets.

The well building process is extremely low cost, equipment can be made locally or sourced, managed by the community, easy to teach and can provide water to 400 people a day with constructed complete in under 7 days .  For more info: http://www.freewaters.com

 

 

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