The first of the four polo tournaments that make up the celebratory Maserati Centennial Polo Tour has just started in Palm Beach (USA), organised by Maserati in collaboration with La Martina, official supplier to the world’s most prestigious polo tournaments.
This continues the association between Maserati and La Martina, which already boasts such successful initiatives as the co-branded capsule collections, which reinforce Maserati’s stylistic presence in the polo lifestyle-sports context, and the display of cars between 2012 and 2013 at the sites of the tournaments based in strategic locations for the Italian car manufacturer.
For Maserati’s centenary year, Maserati and La Martina have conceived an exclusive, international Maserati Centennial Polo Tour, which will make Maserati, with its most recent products the Quattroporte and Ghibli, the undisputed star in four tournaments that will be held in 2014 at Palm Beach, in China, in England and finally in the United Arab Emirates.
The first appointment is currently being held at the International Polo Club, Palm Beach, and runs until 20 April, where Maserati and La Martina take part in the “110th U.S. Open Polo Championship”, America’s most prestigious polo event.
The tour continues in China, from 30 May to 2 June, where polo fans of East Asia will meet in the up-and-coming grounds created near Beijing, in the port of Tianjin, where the Maserati-branded edition of the “Metropolitan Polo Classic” is ready to welcome devotees of Italian automotive excellence.
This is followed by the celebrated “Jerudong Park Polo Trophy” in the UK, which supports the charities of HRH The Duke of Cambridge and Prince Harry and will take place on 15 June in one of the oldest and most prestigious English polo clubs, the “Cirencester Park Polo Club”, inaugurated in 1894.
Finally, as a finishing touch to the initiative created to highlight Maserati’s celebrations in the most strategic markets, an exclusive event in autumn will see the end of the tour in the United Arab Emirates.
The Centennial Tour will conclude in early 2015 with a grand final event, during which the tour’s best player will receive the Maserati Centennial Award.
The competition and its rankings, supported by specialist publication Pololine, can be followed on the section of the maserati100.com website dedicated to the tour through the following link www.maseratipolo.com .
