Luxury Swiss watch brand Hublot honored Paris-born street artist Mr. Brainwash by unveiling an exclusive and exciting installation at the brand’s Bal Harbour Boutique. In celebration of Miami’s Contemporary Art Week, Hublot partnered with Mr. Brainwash to wrap the entire facade of the boutique as a bespoke piece of art.
Ricardo Guadalupe, Hublot CEO, and Rick de la Croix, Hublot Bal Harbour Boutique Partner, invited guests to kick-off the brand’s celebration at the Bal Harbour Boutique, where Mr. Guadalupe, Mr. de la Croix and Mr. Brainwash, along with special guest Eva Longoria, unveiled the installation to the public for the first time. Guests were invited to the boutique to enjoy cocktails and canapés, while browsing the artwork and the Hublot timepieces on display. The event culminated when Ricardo Guadalupe and Mr. Brainwash presented a piece of art to Eva Longoria to benefit the Eva Longoria Foundation.
Ricardo Guadalupe shared, “We are thrilled to join together with our friend Eva Longoria to celebrate Mr. Brainwash here in Miami during the country’s premiere contemporary art week. Mr. Brainwash, known for his unique and groundbreaking style, is one of the leading artists of his generation, helping to bring the alternative Street Art Movement to the masses. We are excited to continue our relationship with this great artist, and to honor him here today.”
Mr. Brainwash is known for being the artist behind Madonna’s “Celebration” album cover, as well as his work with the Red Hot Chili Peppers. He has directed the video for David Guetta and Nicky Romero’s “Metropolis,” and is the star of Banksy’s celebrated film “Exit Through the Gift Shop.” Through this partnership, Hublot continues to combine the Art of Fusion and its love of art and luxury.
Following the Bal Harbour event, Hublot continued the celebration by partnering with Haute Living to host an intimate dinner on a private yacht followed by a party at the famed Casa de Suenos Estate in Miami Beach, the home of JR and Loren Ridinger. Guests including Eva Longoria, Mr. Brainwash, Miley Cyrus, Russell Simmons, Swizz Beatz, Sammy Sosaand Patrick Schwarzenegger were invited for a night of luxury, art and music at the beautiful waterfront estate.
