The World’s first Virgin Hotel is officially open in Chicago and is officially upping the ante on the hotel game.

The hotel is offering the same excitement, heartfelt service and smart innovation that Virgin is known for but is shaking up the hotel industry how we know it. A few highlights include:

• The Design: The hotel was restored from a 1920’s bank and Chicago historical landmark. In fact, it took two years to restore the original fixtures which you can find throughout the hotel.
• The Technology: Not only does the hotel feature cutting edge technology, but their app “Lucy” is a game-changer for the hotel industry. She’s your concierge, room service, bell hop, thermostat and tv remote all-in-one.
• The Fees: There are no hidden fees or surcharges. In fact, even the mini bar is stocked with street prices. Say goodbye to $8 bottles of water. Virgin has them for $2.
• The Scene: Virgin has teamed up with a number of Chicago locals to help avoid tourist traps and find your scene based on your likes, interests and…horoscope. Virgin’s crystal ball will show you everything from hidden speakeasies that were frequently by Al Capone to BYOB dim sum to skydiving.
• The Commons: A dynamic space where guests can dine, drink, work and mingle. The vibe is one of a private members club, except there are no added fees, and guests and locals alike are welcome.
• The Ride: Did you mention you have to the leavethe hotel? That’s ok. Virgin has a Tesla Model S house car to bring you wherever you need to go. Just ring the concierge or give your girl “Lucy” a shout.