InterContinental Hotels & Resorts’ is launching a new campaign called Secrets of the City.

This campaign features a collection of “Insider Experiences,” which partner with carefully-selected artisans and experts across food, culture, art and fashion to unlock access to the city’s secrets.

Celebrating over 69 years of heritage in luxury hospitality, InterContinental is tapping into its unrivalled knowledge and expertise to curate bespoke events and behind-the-scenes access for guests.

Starting in the European region, the first cities to launch the new collection are London, Paris, and Tel Aviv. Each Insider Experience will be carefully-tailored to meet guests’ interests:

• London’s Made in Mayfair Insider Experience explores the centre of ‘Best of British’ craftsmanship, giving guests a behind-the-scenes tour through Mayfair’s rich history of custom goods. Tailored to personal preference, Made in Mayfair can include a custom scent creation by Floris, the sole perfumer to Queen Elizabeth II or a bespoke set of shirts from Dege & Skinner, one of Savile Row’s most respected tailors.
• InterContinental Paris Le Grand has teamed up with Ladurée, the iconic macaron makers, to lift the lid on the best kept secrets of this emblematic patisserie. As part of the experience, guests that stay in the hotel’s Royal Suite will go behind the counter and into the kitchen to see how one of the world’s most iconic desserts is created with a tour, baking session and curated tasting with one of Ladurée’s expert pastry chefs.
• As part of the Senses of Tel Aviv Insider Experience, InterContinental David Tel Aviv hotel has teamed-up with one of Israel’s most renowned Chefs, Yaron Kestenboum. Chef Kestenboum can create a culinary journey through the city’s gastronomy and grants private access to one of the country’s most eclectic homes in Old Jaffa

Visit intercontinental.com/secretsofthecity to find out more information and share the secrets of your city using #InterContinentalSecrets on Twitter, Facebook and Instagram.