Carin Von Berg and Amber Rose.

Los Angeles Fashion Week kicked of on Tuesday March 16th, with a GenArt “Los Angeles Alumni Designer Celebration” welcoming party at the Hollywood Roosevelt Hotel hosted by Kanye West’s main squeeze and former Ford model Amber Rose. Alumni in attendance included Eduardo Lucero, Geren Ford,  and Louis Verdad, who have been given much local praise for helping shaping the Los Angeles fashion scene. We joined Lux Life LA editor Carin Von Berg and  hundreds of invited guests as they gathered poolside to sip on Kim Crawford wine, listen to beats provided by DJ POSSO and take “Hollywood Prom” pictures, sponsored by Clean and Clear facial products. Gift bags were given to all attendees, and included new products from Clean and Clear, spa gift certificates and beauty products.

Photos by LuxLifeLa.com

List of participating designers:

Brigid Catiis
Eduardo Lucero
Elmer Ave
Endovanera
Erik Hart
Freddie Rojas
Geren Ford
Grey Ant
Jared Gold
Jeffrey Sebelia
Katy Rodriguez
Kit Scarbo
Louis Verdad
Orthodox
Rami Kashou
Society For Rational Dress
Wren